Grocery Sales on a Steady Decline Post Lockdown Relaxation

Grocery sales from the past four weeks are the lowest they have been since February, a mere £9.7 billion. This is however still a higher figure than pre-pandemic numbers as restaurants and other hospitality facilities are still subdued. According to new data, even though shoppers continue to return to supermarkets more regularly, they are spending less on each trip.

In the UK, Morrisons came out on top, amongst the ‘Big 4’, in terms of sales growth and market share in the 12-week period ending 9 August. Whilst Asda saw the biggest drop, according to Kantar. Online grocery shopping has once again hit a new record in the last four weeks, preceding 9 August, with an increase of 13.5 percent of all sales, currently ordered online.

Other shopping trends have seen an increase in the sales of healthier options with vitamin and mineral sales up 34 percent, herbal teas up 19 percent and nuts up 21 percent, however there is also the increase in alcohol sales, rising by 28.3 percent just in the past four weeks.